Tuesday, June 18, 2013

Book Review: Ultimate Guide to Pinterest for Business by Karen Leland; Entrepreneur Press


With 4,000 percent growth in just six months, 17 million + users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for business owners and marketers like you . . . if you know how to effectively use it. Karen Leland acquaints you with the newest social media kid on the block, covering:

*the ins and outs of signing up and getting started
building boards that get noticed, drive traffic, and convert fans into customers

*creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies

*strategies for becoming a power Pinterest user and creating an enthusiastic following

*best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content
*Pinterest etiquette

*Learn to expand your business and brand’s success — one pin at a time.

My Review

I love this book. It is definitely a book that every business owner should have on their bookshelf. It is a step-by-step approach for impacting and improving your business life.

Pinterest IS where people are these days. This is like the window-shopping of the internet where real customers are looking for your products, and this book shows you how to successfully put them there.

Whether you are just beginning to use Pinterest, or you would like some fresh new ways to approach marketing in today’s social media craze- this book has it all.

I love the way that the book is written. Everything is so clear and precise, broken down into steps, and shows examples right on the page. She even knows the demographics of users and helps you understand where your target audience may lie so you are always promoting your business while gaining paying customers.

There are seventeen chapters of nothing but examples, how-to’s, studies, tips, interviews, and sidebars to get the ball rolling in your court. She shows you how to set up your pins and boards so they are pleasing to the eye, and captures attention.

She even shows WHICH rows of your boards are more likely to get the first glance, so you know to place your most interesting products or services in those spots.

She also explains on how to follow other Pinterest users back, how to set up videos, using hashtags, commenting, and liking pins and boards! It’s all in the know-how with Pinterest. This book is a TREASURE just waiting for you to buy!

She really knows what she’s doing, she has a lot of experience in marketing and this isn’t an exception. She knows the knitty gritty of getting your brand out there for those eager Pinners to see.

With all the social media sites out there today; i.e. facebook, twitter, linkedin, pinterest, youtube.. it can be quite scary for a business owner—especially one just starting out.

This book takes the fear out of starting a Pinterest account. You don’t have to worry about HOW to do this, where should I put that, WHY is Pinterest a good source of marketing for me? All of those questions are answered.

This isn’t just another “social media website”. Out of all social media, this is probably the #1 traffic driver. She does an amazing job showing you how to:

Cross promote your pins to other social media sites

Get a pinterest tab for your facebook page

Connecting pinterest to your facebook timeline

Liking and pinning via facebook

posting pins to twitter

embedding pins on your blog

Sharing a pin via email

This isn’t just a book that you browse. This is a book that you sit down with, pull out the paper and pen and get to taking notes. Every single page is full of information to setting you on the right track to selling more merchandise!

No social media will work for you if you don’t know how to use it. Get to learning Pinterest the easy way!

Buy IT: Ultimate Guide to Pinterest for Business by Karen Leland $21.95

OR Ultimate Guide to Pinterest for Business (Ultimate Series) Kindle Edition $9.99


About the Author

Karen Leland is the best-selling author of nine business books and the President of Sterling Marketing Group, where she works with entrepreneurs, small businesses and Fortune 500 companies around the globe on building stronger personal and business brands. Her clients have included AT&T, American Express, Marriott Hotels, Apple Computer and Johnson & Johnson, among others.

She is a regular speaker for business groups and has spoken for the Young Presidents' Organization, American Management Association and Direct Marketing Association, among others. Karen is a frequent guest of the media and has been interviewed on "The Today Show," CNN, CNBC and "Oprah."

She writes a regular branding and marketing column for Entrepreneur.com and has been published in Woman's Day, Self, The Los Angeles Times and others. Her latest book is "Entrepreneur Magazine's Ultimate Guide to Pinterest for Business."


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Jessica Renee


This post was written by:

Jess is the creator of Stylish Southern Mama + Southern Rambles. She is a freelance writer + designer, Social Media Marketer, and Journalist. She has 2 amazing kids, Aidan and Adisyn, and has been with their dad Adam for 12 years, and has 2 amazingly adorable dogs; Harley + Cheyanne! :)

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